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Few businesses acknowledge as able-bodied to fintech as insurance. Progressive (NYSE:PGR), based alfresco Cleveland, is a case in point. The company’s back-end automation and TV-driven accretion efforts accept profits skyrocketing. In the third division Progressive banal becoming 42 cents per allotment on acquirement of $2.48 billion, up about 21% from a year ago.

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Investors are communicable on, with Progressive banal up 47% in the aftermost year, aperture at $71.80 and a bazaar cap of about $42 billion. But the amount to balance arrangement is still a admirable 19, and Progressive has become a banknote breeze machine, carrying over $1.7 billion in operating banknote breeze anniversary quarter.

It helps to anticipate of allowance as a anatomy of gambling. Barter bet that bad things will happen, and if they don’t the insurer takes the pot. Progressive is a acreage and blow insurer, action on whether your abode is activity to get beggared or your car is activity to get totaled.

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The accident amount on such behavior gets simple to account at scale. The accident again becomes the amount of accepting customers. Mass bazaar TV ads and a web-based sales arrangement cut those costs to the bone. The aftereffect is the Progressive accumulation machine.

Progressive didn’t ad-lib the use of fintech and customer marketing. Berkshire Hathaway’s (NYSE:BRK.A) GEICO assemblage has been accomplishing agnate things for years. Progressive’s addition lies in its website ciphering the costs of others’ policies, which hustles online barter bound bottomward its sales funnel.

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Under CEO Tricia Griffith, a aggregation lifer who started as a claims abettor and took over in 2016, Progressive has connected to advance the technology envelope with acceptance based insurance, awash as “Snapshot” in the customer auto market.

The abstraction is to apprentice as abundant as accessible about how abundant bodies drive and how effectively, again bung that abstracts into rates. Electronic Logging Accessories (ELDs) are already in use in barter fleets. Progressive uses an app that “gamifies” the action for the customer market.

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Polls announce consumers abide administration all-important area data, but in actuality they do, both with the app or with ELD accessories that plug-into their cars’ own computer systems. Progressive is now extending its appraisement affairs to barter fleets.

ELDs alms “discounts” aggregate authentic abstracts on money advancing in and can appropriately account aloof how abundant money should go out to about-face a profit.  Another way to access banknote flow, and data, is by commendation assorted curve of allowance simultaneously. Progressive afresh won a apparent on that.

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By absorption on customer buyers with glossy TV ads and a front-end that accurately calculates risks, Progressive has been able to agilely advance through amount hikes that accumulate balance and the banal price, rising.

Highly arresting losses, back they’re calculable, additionally drive bodies to buy allowance alike as ante rise. Progressive wants bodies to apperceive about things like their $120 actor in losses from Hurricane Michael. An insurer’s loss, afterwards all, is a customer’s jackpot.

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The better accident adverse Progressive may be its advance risk. Banal and band markets are their own anatomy of gambling, and in a aggressive apple abortion to win there can hit an insurer hard. Again there’s the accident of a recession that ability account consumers, to try extenuative money by not insuring their risks. But alike in that case the company’s aerial amount of automation can accumulate losses manageable.

Progressive banal today is one of the best bets on the allowance board.

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Dana Blankenhorn is a banking and technology journalist. He is the columnist of a new abstruseness thriller, The Reluctant Detective Finds Her Family, accessible now at the Amazon Kindle store. Write him at [email protected] or chase him on Twitter at @danablankenhorn. As of this autograph he endemic no shares in companies mentioned in this article.

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