During my classes at TISS in the ages of May 2018, I met Atul for the aboriginal time. Exceptionally acceptable at accepted knowledge, he had so abounding things to allotment with the chic appropriate from Indian History to ability to art to technology to the avant-garde day ‘startup’ life. On allurement him about his work, he said I acclimated to assignment with an ed-tech start-up for UPSC alertness product, but I am absorbed to apprentice about elementary apprenticeship and maybe will do article about it in the future. He already alien me to his start-up idea, ‘Rachnakar’, he capital to tie up with artisans all over India to advertise their articles online. Back I knew that abounding startups absent to assignment for this cause, I wondered whether it’s acceptable or not. Boring Rachnakar started announcement pictures alien acceptable art forms and again I realised that “Oh, I didn’t apperceive this exists!” I conveyed my abstraction of ‘Project DreamBoard’ to Atul that I am activity to address about belief of people, start-ups, amusing enterprises etc but including ‘emotional’ i.e. animal aspects which is about abandoned by media. Allurement him on if he will acquiesce me to address about the adventure of ‘Rachnakar’, I got a ‘yes’ aural 15 mins! What a absurd start! Here I present, the aboriginal adventure of the Project DreamBoard with Rachnakar.
Atul started address the adventure of Rachnakar which aback laid its roots appropriate from his childhood. He acclimated to appointment his affectionate grandparent’s abode in Banaras breadth he played with the board toys fabricated by bounded artisans. They were so accepted that one could acquisition them in every added boutique may it be railway abject or bus angle or a boutique in the city. Nowadays they can’t be apparent anywhere. Bodies don’t alike apperceive that Banaras was already acclaimed for the board toys! They are on the border of extinction. Atul is built-in and brought up in West Bengal a Purulia, a affiliated belt a Jharkhand. He grew up seeing handicrafts and arts fabricated by the tribal.
Atul durably says that the apprenticeship or alimentation training charge advance to banking benefits. Of what use is the apprenticeship for a poor artisan if he is not able to advertise the admirable articles he makes at his abode or he is clumsy to augment his family?
Co-founder Parul comes from a defence background. She was consistently on the move from adolescence with the activity of accepting ‘no roots’, clashing Atul. She believes that the apple needs added storytellers and not acknowledged people.
Atul and Parul are attractive to body a association absorbed to apperceive about the ability of our country which will eventually advance to a acceptable business for the artisans. The aggregation keeps researching about acceptable and endangered art forms and narrates a adventure of altered art forms on amusing media channels. They try to appoint as abundant as accessible with their followers. They account assorted articles such as board toys, pottery, home décor items, accessories, kitchen and dining items on their website breadth one can buy them for the amount as low as Rs. 95.
Are there any challenges?
On allurement Atul how they administer to get in blow with artisans to annex the products, he narrates addition story. A adventure which doesn’t acrylic a admirable aflush account but the one which leads him into a cardinal of challenges.
‘Artisans assignment at their own pace.’ Which about agency that they are slow. Supplies are awful abased on the bounded breadth area the artisan is based. Atul mentions about the ‘Wrought Iron Craft’ of Bastar, crafted by bounded ironsmiths. It is acutely difficult to annex items from them as it’s one of the Naxalite areas. Handicrafts neither appear with artefact descriptions and user manuals nor artisans advance artefact catalogue. The Rachnakar aggregation has to advance their time to get them ‘market ready’ every time a new artefact is included in the catalogue. Atul additionally mentions that a civic award-winning artisan who sells his articles on Amazon. Alike afterwards 1.5 months of agreement an order, he couldn’t bear samples. A acclaimed Stone artisan has a accumulated abject of clients. He aboriginal agreed to coact with Rachnakar but afterwards beneath due to alien affidavit adage ‘hum ye nahi kar sakte’. Onboarding time for the one artisan is about 2–3 weeks which is best than any added e-commerce seller. Alike afterwards onboarding, there’s no agreement of accepting samples. A addition with ‘Sikki Grass Craft’ from Madhubani, Bihar absolute Rakhis was absent in the middle. No one knows breadth it is!
Team Rachnakar has abstruse it adamantine way, not to depend on vendors. They charge a able database now to be able to acquaintance artisans all over the country. They accept accomplished out to Dastakar and Crafts awakening assurance for the database.
Does it appear with annihilation good?
And the acknowledgment is YES! Atul and Parul ability accept been adverse difficulties to onboard artisans but the acceptable account is — “It’s account activity through them”.
When Rachnakar started Amusing Media, it accustomed a huge absolute acknowledgment from readers. They are aflame to apperceive about acceptable arts. So far, they haven’t got any abrogating acknowledgment from any of their followers, but few analytical feedbacks are allowance them to advance their content. The association is not alone affable their agreeable but attractive advanced to affairs the articles as well. To their surprise, the association is additionally ambitious DIY workshops to apprentice acceptable arts! It’s absorbing to see that few Rachnakar articles like Hand corrective board lamp of Banaras, Handmade earrings and one of its affectionate Kaavad are ‘sold out’ in little time. The best allotment of handicrafts is they all are different.
Rachnakar articles will anon be alien in eco-friendly packaging alone with beehive balloon wrap, cardboard tapes and corrugated boxes.
Can we change our angle appear handicrafts?
“Handmade articles backpack a characteristic adorableness of their own. This includes slight variations in colour, arrangement and slight imperfections. If you acquisition accessory variations or imperfections in your product, congratulations, you accept a 18-carat handmade product!”
Ironically Rachnakar website has to adduce it as a ‘disclaimer’. Read amid the curve to accept the message.
“Don’t aloof go by aesthetics. 35 art forms are declared as ‘endangered’ by the appointment of the Development Commissioner of Handicrafts, the government of India. They ability accept survived over ancestors but ability die soon. We are aggravating to actualize acquaintance about them.”
A Amusing Appulse Startup
Rachnakar is for-profit amusing appulse start-up with a eyes of creating a acceptable business. They apperceive that this won’t advice them accomplish fast money or actualize a million-dollar business, but they appetite to be the best in accouterment chump experience. Currently, they are attractive for evolution and a abutment for creating a business plan.
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