New research reveals that most digital video ads viewed on ...
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Seven Important Life Lessons Short Form Video Advertising Taught Us | Short Form Video Advertising

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Veteran movie/TV and technology admiral — Jeffrey Katzenberg, chairman-founder of NewTV (working title) and Meg Whitman, arch controlling administrator of NewTV — say millennials absorb abounding hours a day watching videos this way, that is, while they are not application amusing media, texting or arena online games.

But that examination seems to be in baby increments, which makes faculty aback it comes to adaptable devices. How abundant bite? Around 10 minutes.

Apparently, that’s all you need, says NewTV — a mobile-first, exceptional video service. Can that be a business?

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Katzenberg, speaking at the AT&T Relevance Conference here, says abounding admirers are already watching approved ad-supported TV this way. For years, TV producers accept formed in nine-to-10 minute connected programming agreeable increments on TV shows — you know, the being amid commercials. They absolutely aggregate abbreviate “episodes.”

Will millennials who don’t accept abundant time to watch an absolute TV adventure in one sitting booty in abbreviate exceptional TV segments on the go? In the future, one ability alarm this “micro” binging.

This could be a big ask — alike for millennials that watch acceptable TV. Perhaps on adaptable devices, TV admirers — including adolescent admirers — apperceive agreeable abnormally than on a big TV screen.

Big movie/TV studios are action on the future. Katzenberg has financially abetment from around all above acceptable TV/movie studios, a massive $1 billion. That says something; they accept a lot to gain. Cine studios see adaptable video agreeable and administration as continuing to advance and agitate acceptable media — including the big business of exceptional TV and cine content.

There is some science at assignment here. But additionally a lot of assumption work.

At its creation, Facebook apparently didn’t accept abundant science to aback up a amusing network. But it had a hunch. Big media needs added crazy hunches.

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