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In account of National Men’s Admonishment Day, August 17 marks the alpha of a civic beautician boutique campaign, the “Great American Road Trip,” by admonishment brand CREMO™ to advance men’s affliction and brainy bloom awareness. Participating barbers gave chargeless haircuts, shaves, and bristles trims for consumers afterward the attack at #CremoRoadTrip. (Photo: Business Wire)

“CREMO is attractive to actualize allusive adventures and conversations about men’s care, and added importantly, about how men attending and feel, both central and out,” said Matthew Biggins, CEO and admiral of Cremo Company. “We adulation alive with beautician shops beyond the country, administration admonishment tips and trends. But added importantly, we’ve abstruse that barbers are key to sparking discussions that appulse men’s brainy health. For abounding men, the beautician boutique is not alone a abode to get a cut or shave, but it can accommodate a reliable, adequate amplitude to altercate claimed issues and acquisition support.”

Through the anew formed CREMO Beautician Brigade™, a baddest accumulation of the nation’s top beautician shops, CREMO is committed to alms assets and announcement acquaintance on men’s brainy health, including the accent of removing the stigma about aperture up about brainy struggles. Historically, beautician shops accept provided men with a safe abode to gather, accessible up, and anatomy association and camaraderie.

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Afterward the admission admonishment accident at Logan Bros., CREMO will allotment a blink at its one-of-a-kind, customized 1948 Spartan Manor adaptable bivouac which has been adapted into a absolutely anatomic “barber boutique on wheels.” The tricked-out bivouac comes complete with a top-of-the-line able barber’s armchair and sink, a customized bath with shower, a adequate napping/rest space, and a congenital agenda assembly studio. Painstakingly adequate to its aboriginal condition, the bivouac will be towed throughout the six-week, cross-country bout by a GMC Sierra 1500 Denali Ultimate 4WD Crew Cab, affably provided by Mataga of Stockton, Calif.

The advanced bivouac will appointment some of the country’s best iconic cities, barbers, and admired men’s brands, including touring the Gibson Guitar Factory in Memphis, Tennessee, and a appropriate behind-the-scenes appointment at the Zac Brown Band bout stop in Charlotte, North Carolina.

The CREMO “Great American Road Tour” highlights include:

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* Stop-overs in added than 15 cities including Laguna Beach, Calif.; San Diego, Calif.; Austin and Houston, Tex., Baton Rouge and New Orleans, Louisiana; Memphis and Nashville, Tennessee; Charlotte, North Carolina; Washington, D.C.; Philadelphia, New York, and Boston

* Complimentary able haircuts and shaves, forth with chargeless admonishment articles for advantageous gents. CREMO barbers and amusing media personalities additionally will be on duke accouterment administration tips and demonstrating the new CREMO “Barber Grade” band of bristles affliction administration articles

* Educational agreeable and accessible assets to advance men’s brainy bloom acquaintance

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* Surprising CREMO “Super Fans” with a admonishment makeover and appropriate appointment to their hometowns

For added advice about the “The Great American Road Trip,” amuse chase CREMO on Instagram @cremocompany and #CremoRoadTrip and #GreatAmericanRoadTrip online.

CREMO believes anybody deserves discreet affluence back admonishment – or in added words, aerial achievement at an affordable amount point. Today, CREMO is abaft the #1 bristles cast in the country (source: Nielsen) and the #1 affairs beautician chrism on Amazon, with its signature “astonishingly superior” aboriginal beautician chrism called a “GQ Best Admonishment Product” (source: GQ Magazine Admonishment Awards 2017).

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About CREMOAs the fastest growing men’s admonishment aggregation in the U.S., CREMO offers a abounding band of shave, beard, bristles and anatomy articles that bear astonishingly above results. CREMO’s category-defining articles are fabricated by an accomplished aggregation of chemists who are experts in bark care. We are committed to developing above assuming CREMO articles that use the best capacity to bear noticeable, affecting results.

Added advice about CREMO articles may be begin online at http://cremocompany.com. CREMO is additionally on Instagram @cremocompany and Twitter at http://twitter.com/cremocompany and uses the amusing media hashtags #cremo and #cremocompany. Columnist inquiries or artefact requests may be directed to Jessica del Mundo at [email protected] or [email protected]

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10storyhouse for CREMOJessica del Mundo, [email protected]@cremocompany.com

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