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Do you use a location-based app or account like Foursquare or Gowalla? Then you are a affiliate of a tiny boyhood of Internet users, according to a new address from the Pew Analysis Center’s Internet and American Life Project. The analysis begin that alone 4 percent of online adults use any account that allows them to allotment their area with friends, and on any accustomed day, aloof 1 percent of Internet users are authoritative use of such services. The multimillion-dollar catechism is whether the barrage of Facebook Places, and decidedly its contempo adaptable Deals feature, will change those numbers and accomplish area casework go mainstream.

It’s not hasty that a baby allotment of Internet users all-embracing accept fabricated use of a location-based app, but what about those who about go online via their smartphones? According to the Pew report, alone 7 percent of those adults who go online via their phones accomplish use of a location-based account regularly. The abstraction begin that a beyond admeasurement of adolescent users — those amid 18 and 29 — use such services, but still alone 8 percent. Men use these casework far added than women do: alert as much, in fact, with 6 percent of men appliance them consistently and aloof 3 percent of women. (Interestingly, the analysis additionally begin that decidedly added Hispanics use such services: 10 percent, compared with 3 percent of whites and 5 percent of blacks.)

The study’s all-embracing abstracts are not a surprise: a Forrester analysis address in July came up with agnate numbers. It additionally begin that alone 4 percent of U.S. online users had anytime acclimated a location-based application, and about 85 percent of those surveyed by the analysis aggregation said they were not accustomed with location-based apps at all. As the Pew address credibility out, it wasn’t that continued ago that Twitter accomplished a analogously tiny admeasurement of Internet users, and it has finer accomplished boilerplate status, with about 25 percent of analysis respondents adage they use it.

One affair that could advice ballista location-based casework into the boilerplate is the accession of Facebook Places. The new affection is alone a few months old, but according to a account by CEO Mark Zuckerberg on Wednesday, it already is “multiples bigger” than any added area service. By way of comparison, Foursquare has about 4 actor users, although it’s not bright how abounding of those are approved users of the service. And Facebook has aloof launched an add-on to Places for mobile: a account alleged Deals that allows retailers and added merchants to action discounts to users who “check in” to a specific location. The amusing arrangement has already active up several above advertisers for the service, including The Gap (s gps), Starbucks (s sbux), American Eagle Outfitters (s aeo) and McDonald’s (s mcd).

Getting a abatement is a abundant allurement to analysis in somewhere, but it’s not accessible it’s activity to argue ample masses of bodies to accept area services. The better affair for abounding users, including some accompany I accept announced with, is that administration one’s concrete area breaches a claimed aloofness barrier that abounding bodies are afflictive with, alike if it is alone actuality advertisement to one’s accompany — and the actuality that your accompany can tag you at a area through Facebook Places aloof adds to that afflictive feeling. Facebook may accept 500 actor users, but alike that affectionate of ability may not be abundant to move location-sharing into the mainstream.

Related agreeable from GigaOM Pro (sub req’d):

Post and thumbnail photos address of Flickr user William Hook

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