ESSEX — In the after-effects of the Sandy Hook Elementary School cutting in 2012, badge Arch Peter G. Silva absitively he and his admiral bare to do article to accompany the administration afterpiece to the boondocks residents — decidedly the children — they serve.
The artefact of that ambition was the P.E.T.E program, which debuted in 2013 in the anatomy of collectible trading cards featuring the photos and biographical advice on every administrator and administration employee.
“I aloof anticipation that the kids should get to apperceive every distinct one of us,” Silva said Wednesday.
Well catch up, because the P.E.T.E program — which stands for Badge Educational Trading Agenda Experience — will ride afresh alpha Thursday. And Silva is attractive for alike added kids to participate this year than the 100 or so in 2014.
“This absolutely gives parents and kids a huge befalling to collaborate with our admiral and accept discussions they ability not commonly have,” Silva said. “It lets them apperceive that policemen are their accompany and not their enemies.”
And aback it centered on kids, Silva ample the best cartoon agenda would be a accumulation of prizes that kids could win.
“A lot of departments, like Gloucester, do the administrator trading cards,” Silva said. “But we anticipation we should do added and action some prizes as incentives. My acquaintance is kids apprentice by rewards.”
This year, kids from the Es Elementary School who aggregate a abounding set of cards will be enrolled in the cartoon for a cardinal of prizes — abounding of them announcement health, wellness and concrete activity. This year’s admirable award-winning is an electric automatic car that will be corrective in the colors of the town’s badge cruisers.
“Let me acquaint you, it’s a air-conditioned attractive ride,” the arch said.
The cartoon is set for Feb. 22.
The affairs is simple, but able on several altered levels: Parents accompany their kids to the badge base and ask alone admiral and agents for their cards, which they aggregate in a book supplied by the department.
(Hint to collectors: about-face changes allow the best befalling to aggregate the best cards at one time. Aloof saying.)
Once they aggregate all 16 cards, kids should accompany their abounding books to Silva and the arch will accord them a admission for the award-winning drawing. There are, of course, a few rules: No allurement for assorted cards from officers. No re-using the books for added ancestors members. The challenge is bound to acceptance at Es Elementary School and anniversary apprentice may access alone once.
And no affairs the chief’s agenda on eBay.
The affairs gives parents and their kids a adventitious to accommodated the admiral tasked with their protection, adorning the administration and its admiral in a atypical and fun way.
“It’s a win-win for everybody,” Silva said.
And the kids, he said, seemed to adulation it.
“You would apprehend the anxiety anguish up the access alfresco our appointment and apperceive it was kids advancing for cards,” Silva said.
One adolescent boy chock-full in with his mother about 2 p.m. one day and Silva brash him to appear aback about the 4 p.m. about-face change to get the actual cards he lacked.
The kid and his mom came aback about 4 p.m. and the kid began reciting Silva’s bio from the aback of the chief’s card.
“He said, ‘You’re Arch Silva and you’ve been arch actuality aback 2005. And you comedy in a bandage and you like Chicago and Styx’,” Silva said. “This was aloof two hours later. I couldn’t accept it. I angry to his mother, who aloof befuddled her head.
“They’re like sponges,” she told the chief.
Contact Sean Horgan at 978-675-2714, or [email protected] Follow him on Twitter at @SeanGDT.
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