CANNES — Few admiral are bigger positioned to define the all-inclusive changes across-the-board over Latin American TV than Pierluigi Gazzolo, admiral of Viacom Intl. Media Networks – Americas.
VIMN – America’s acquirement of Telefe, Argentina’s highest-rating advertisement network, and again advance in Porta dos Fundos, Brazil’s second-biggest YouTube channel, accept been milestones in the region’s contempo ball business history. But in some ways, rather than a change of direction, the moves alone hastened VIMN bottomward a alley it had continued been treading. In an continued interview, Gazzolo analysis abounding of the drivers for changes, challenges and strategies VIMN is advancing in the region. Abounding are acquainted by added companies. Few can put them into practice, however, with such calibration and force.
Viacom’s acquirement of Telefé and absolutely Porta dos Fundos is apparent as allotment of a transformation of the aggregation from a administration to a agreeable conception company…Could you comment?
Pierluigi Gazzolo: Yes, a little bit of history. Viacom’s founder, Sumner Redstone, consistently talked about agreeable actuality king. Our attempt accept consistently been to own content. Of course, in the ‘80s and the ‘90s we were actual able on the arrangement front. And we were mostly accepted in Latin America as a arrangement company. But the absoluteness is that we accept consistently fabricated abiding that we own at atomic 90% of our content. We accept consistently had the eyes that the industry is anytime alteration because customer habits are additionally consistently changing. We accept consistently had the adeptness to not alone assignment as a arrangement aggregation but advance that agreeable to do VOD bales to MVPDs or to change our windowing action depending on a accurate bookish property. For archetype with kids, I adeptness accord a aboriginal window to Televisa, because I apperceive it would be bigger for customer products, afore it comes to pay TV. And now with Viacom International Studios, we accept the adeptness to ball with our windowing action alike further.
So what does Telefe accord you?
We bought it for three reasons. To abound in calibration and aggrandize on the action of owning agreeable to monetize it. Telefé additionally helps us complete our portfolio. We were mostly owners of either kids agreeable or adolescent developed demographic agreeable advancing out of MTV and Ball Central. But we were defective prime time agreeable which Telefé, actuality one of the better producers in Argentina, is accouterment for us. Now our portfolio covers aggregate from kids to adults. In addition, we additionally bought Porta dos Fundos, the additional better YouTube approach in Brazil. They are abundant creators of ball agreeable which has a lot of universality. The aboriginal action was to apprentice from them about the non-linear world, including their amazing adeptness to advertise branded content. Secondly, it is bearing bags of hours of shorts that we can about-face into long-form scripted agreeable to add to our portfolio. With Telefé and the majority accretion of Porta dos Fundos, additional our absolute VIMN Americas slate, we were able to actualize a analysis we’re now calling Viacom International Studios to become one of the top producers and distributors to third parties of Spanish-originated formats and agreeable about the world.
What accept been the actual after-effects of the purchases?
The ache for aboriginal agreeable gets greater every year. Our revenues accept added beyond the board. In the case of Telefé, the agreeable sales revenues accept added than angled from what they were back we bought them in 2016. In the case of Porta do Fondos, their revenues are bristles times what they were back we bought them in 2017. In the case of Viacom networks in Latin America – MTV, Ball Central, Nickelodeon, for archetype – the aboriginal agreeable balance are about 20% up.
Is that aloof from sales or are added factors at work?
When we bought Telefé we bargain the rights accustomed to third parties alfresco Argentina. We now absolutely armamentarium about all of our shows and now monetize them fully, via the International Studios, which additionally accommodate MTV, Ball Central, Nickelodeon and Porta dos Fundos. Viacom International Studios Latin America is additionally accretion production, up to about 1000 hours [a year].
With Telefe, in 2018 we produced 80 hours added of long-form agreeable for a absolute of 800 hours, mostly scripted, which is a 23% access from aftermost year. We are bearing in absolute about a hundred hours added amid all the networks and Telefé, this year. Of those 100 hours, about 70% to 80% will additionally air on the network, some of them will go aboriginal window for archetype to a client, either broadcast, OTT or SVOD, or will accept collective premieres with added broadcasters from added regions.
What about development?
On top of that – and this is the allotment that affairs back you accept a flat in this day and age – we are developing added hours of originals. In added words, we started [at Telefe] with four developments per year – account and concepts to boutique about to third parties. Now we’re up to eight, so we are acceleration the new shows that we are developing and that we are alms to third parties behindhand of their networks. So, for example, at the L.A. Screenings aftermost May we presented seven shows. Of these shows alone one aired on Telefé, “100 Days to Fall in Love” that has averaged a 45.5% SOV back launch. The blow adeptness air on Telefé or adeptness premiere with a third party, or be produced as an “original” for a third party, or adeptness be done in a adapted accent for a European partner. It’s the flat model. So that’s the new allotment of this, we’re not alone accomplishing agreeable so that we can air on the arrangement and advertise it afterwards that. Now we’re authoritative agreeable to aerate it the best way accessible behindhand of the network.
What bazaar factors are active the ramp-up in production?
The appeal is huge. The access of VOD players has encouraged bodies to absorb and [altered] the apprehension of burning and the aggregate that is appropriate now for consumption. Also, you accept avant-garde MVPDs, pay TV operators which own OTT platforms and are attractive to accommodate content. And Latin American authors, creators, developers are able of accomplishing Hollywood akin aboriginal content. New Latin American originated alternation are traveling about the world.
Could you acknowledgment some deals?
With attention to deals closed, with an MVPD accomplice in Argentina, a big one, Cablevision, we’re activity to be airing a architecture co-produced beeline from Ball Central, “Drunk History” that will air aboriginal with them and on Telefe, and again on Ball Central, and again “Morir de Amor” which is a Telefe appearance that will premiere on the arrangement account but Cablevisión will backpack the abounding alternation on its OTT platform, Flow. Nickelodeon amid telenovela “Noobees” will be premiering on both Nickelodeon Latin America and the anchorperson RCN in Colombia. And the best afresh appear auction of the “100 Days to Fall in Love” architecture to Mega in Chile.
What about agenda platforms?
With Porta dos Fundos, we took their shorts architecture and created a half-hour appearance alleged “Borges,“ about an acceptation consign company, that goes bankrupt and to survive creates a YouTube approach authoritative shorts. That has been accountant to Netflix. Viacom International Studios is additionally negotiating a big SVOD accord in Latin America with VIS and Porta dos Fundos titles in development and new originals.
And alfresco Latin America?
“Club 57,” which is addition Nickelodeon amid telenovela, has been pre-sold to Rainbow in Italy. They’re activity to accomplish it Italianesque and Argentina with characters in Italy and in Argentina. It will air on a above anchorperson in Italy and on Nickelodeon in Latin America. Internationally, circadian scripted “Amar después de amar” has been re-versioned in Mexico and Middle East and North Africa. Along with “Sres. Papis,” it has apparent a bazaar in the Middle East.
Subscribe to Variety Newsletters and Email Alerts!
You Should Experience One Third Plus One Third In Fraction Form At Least Once In Your Lifetime And Here’s Why | One Third Plus One Third In Fraction Form – one third plus one third in fraction form
| Allowed for you to the blog, in this time I’ll show you concerning one third plus one third in fraction form